Customer Success Roundup: 15th December 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Jason Lemkin of SaaStr has some advice for all the entrepreneurs out there: “If Nothing Else – Segment Churn“.

Scott Smith, VP of Sales at CloudApp, discusses “How to Raise Retention with Data-Driven Emails“.

In the pursuit of honesty and transparency with their customers, VP of Customer Success at Drift Julie Hogan publishes the “4 Reasons Customers Quit Drift in 2017“.

Melissa McMillan, Head of Customer Success at Boomtown, gives a rare philosophical look at how we can change the mechanics of our companies to properly embrace Customer Success in “The Fundamentals of Customer Success“.

Authors Sam McNerney and Nir Eyal combine forces to help you “Frame Rewards to Create Customer Retention“.

In “A Simple Guide to Retaining Valuable Users” Jakub Chour tells how they used data modelling to reduce churn for Taxi app Liftago.

Co-Founder and CEO of Chameleon, Pulkit Agrawal offers examples of “How to Craft the Best User Onboarding Emails“.

Patrick Campbell of ProfitWell covers “Why Analytics Are Your Best Friend in the Fight Against Churn“.

And last, but not least…we’ve created a little festive reminder for all the CSMs out there!