Customer Success Roundup: 23rd June 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Stephen Danelutti from Percolate reports on his experiences at this year’s Pulse Customer Success conference in “The State of Customer Success – Learnings from Pulse 2017”.

In “The Real Secret to Product Innovation? Customer Obsession”, Alex Chriss of Intuit talks about how a customer focus can help drive better product development.

Marilia Quezado from Pipz dives deep into churn in her piece — “How to Reduce Churn: Unknown Practical Tips to Retain SaaS Clients”.

Zach Morvant of Marketo gives some good advice on customer retention in “Less Than 1% Churn? It’s Possible—Just Listen to Your Customers”.

Vice President of Marketing at Contactually, Joel Mier writes about achieving success through a better understanding of your customers in “Seeking a Path to Growth? It’s Called Customer Centricity and It’s Been Here the Whole Time”.

Laryssa D’Alama of Resultados Digitais describes “How to Use Agile Principles to Deliver Success during the Onboarding Stage”.

In his recent post, Chad Horenfeldt of Bluecore reinforces a key tenet of Customer Success — “Repeat after Me: “Customer Success Managers Are Not Support”.