Customer Success Roundup: 16th September 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Shayla Price shares how to design emails to get customers more engaged in 4 Ways to Reduce Churn With Email Campaigns” on the KissMetrics blog.

Kasia Perzyńska from Positionly knows that as a founder it’s crucial to know which are the SaaS marketing metrics that matter to your business. Her post outlines “The 4 SaaS Marketing Metrics You Can’t Live Without”.

We’re big fans of how Baremetrics have grown their business and really enjoyed this interview of their founder, Josh Pigford, by Laura Tyson of Geckoboard: “Baremetrics CEO Josh Pigford. Secrets for Scaling: How Josh Used Proactive Customer Success to Grow Baremetrics”.

Claudiu Murariu, co-founder of Innertrends writes about how Web Monitoring firm Mention experimented with unconventional tactics to improve customer retention in “How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)”.

Chargify’s marketing manager Kate Harvey reflects on the fact that for a lot of companies, the role of Customer Success is still not well defined in “Where To Draw The Line: Inbound Sales vs. Customer Success vs. Customer Support”.

This 4 year old post from Intercom Co-Founder Des Traynor, about ‘activity churn’ and how to manage it, still resonates: “Churn, Retention, and Reengaging Customers”.