Customer Success Roundup: March 11th, 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Burke Alder on business2community.com highlights some common problems in “Customer Success: Don’t Make These 5 Mistakes”.

Calvin Cai Head of Digital at Global Yellow Pages discusses incorporating digital self-service into the overall customer support strategy in “Happier Customers at Lower Cost”.

PRWeb reviews new book about Customer Success strategy by Amir Hartman and Craig LeGrande team with Oracle Chief Customer Officer Jeb Dasteel “Competing for Customers”.

Tony Campbell of Marc One Technologies provides tips and opportunities that should improve your chances of ongoing success with your customers in “10 Customer Success Tips That Will Skyrocket Your Business”.

On the LinkedIn Marketing Solutions blog, Megan Golden asks “NPS, Lifetime Value, Churn: Are You Using the Right Customer Retention Metrics?”.

Jim Conning, Managing Director of Royal Mail Data outlines some interesting Customer Success statistics in “UK Marketers Struggle to Manage Customer Churn Due to Out-of-Date Contact Information”.

Tomasz Tunguz, VC at Redpoint discusses “Why Your Startup’s Churn Rate Affects Your Company’s Ability To Plan Its Future”.

On PerformanceIN.com, Jamie Birch advocates focussing on CLV in “Five Reasons Why Customer Lifetime Value Can Supercharge a Business”.