Customer Success Roundup: October 9th, 2015

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Mikael Blaisdell of the The Customer Success Association discusses the evolution of Customer Success in today’s organizations and sends out an invite to Customer SuccessCon in “The Evolution of an Industry” on LinkedIn.

Parsa Saljoughian analyses some of the most relevant retention and Customer Success metrics in this Techcrunch article: “Easily Measure The Profitability Of Your Consumer Subscription Business”.

A 1% increase in customer retention correlates with a 5%-27% increase in profits within 2-3 years says customer retention consultant Lynn Thomas.

Mike Saldi, Preact Chief Customer Officer, outlines his “Top 5 Keys to Customer Retention”.

In this LinkedIn article, Marketo’s director of business development, Mike Stocker, gives his views on “How App Companies Can Increase Retention, Engagement and Customer Lifetime Value”.

Cake’s Managing Director Europe, Paul Wright, disusses the “5 Reasons Customer Lifetime Value Is The Must-Track Metric Of 2015” in this LinkedIn blogpost.

Thanks for visiting our weekly roundup, for all issues regarding Churn reduction, Lifetime Value (LTV) and Customer Success in general!