Blog
Figuring out the right software stack to help manage your Customer Retention goals can be tricky. It really comes down to what your specific goals are, what type of market you serve, the customer data you retain and where that data resides. There are some specific types of tools you should consider. Customer Relationship Management […]
Managing customers can be all-consuming work. It doesn’t help that the online world is conspiring to steal your attention away and cripple your productivity. Below are 5 practical steps you can take to make your days more productive.
tl;dr – You can put together an NPS survey tool with analytics using Google Forms and Google Workspace. Here’s the form. Here’s the results. Many SaaS businesses measure their customers’ experiences by sending Net Promoter Score™ surveys. Even if you haven’t heard of an NPS™ survey before, you have likely seen one: “How likely are […]
Customer journey modelling and a belief in the efficacy of applying a structured journey to customer engagement through time is deeply ingrained in SaaS culture. That Customer Journeys deliver greater Customer Lifetime value is an article of faith for many. Why is this? Is it time to look to some other, better way of maintaining […]
As a startup you don’t have the luxury of behaving like an Enterprise business and spending months (or longer) on implementing software that is going to be key to your growth, you’re also likely looking for less complex and expensive tools with the agility to match your own. There are 2 elements to how long […]
Maybe, maybe not, but the fact that you are a Startup is not the reason to avoid it. Plus, you probably don’t plan on staying small … don’t make your decision purely on budget — while there are CS software vendors out there that require $50k+ annual up-front payments, a Startup can acquire an excellent solution for […]
Who this article is for: SaaS Startups looking to purchase Customer Success (CS) software but limit their spend to under $300 per month. “Thanks for reaching out, unfortunately we don’t feel you’re a fit at this present time…” . Startups looking to invest in Customer Success software hear this all the time! The vendor’s SDR takes one […]
In preparation for SaaStock Dublin, we asked our Co-founder, recovering Archaeologist and one time Dublin Tour Guide Barry Devon to suggest 7 things to keep you busy around the event.
It was November 2015, team Akita was attending a SaaS meetup at Intercom HQ in Dublin, and co-founder of SaaScribe Alex Theuma let the crowd in on a little secret: he was planning a brand new conference for the SaaS community. Fast forward three years and SaaStock is the biggest event of its kind in […]
According to anthropologist Robin Dunbar, our primate brains can only maintain stable relationships with around 150 people—beyond that, we begin to struggle. That definitely resonates with those of us that forget a person’s name as soon as we’re introduced. It seems logical that a similar challenge faces us when managing our customers.
What are Customer Segments? Customer Segments are groups of customers created in order to apply separate engagement strategies. You’ve heard the term “all customers are equal”, well, that’s just ridiculous. Some are more valuable to you than others and they are all different, be it in their profile, how they consume your solution or what […]