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What is the difference between customer satisfaction and customer retention What is the Difference Between Customer Satisfaction and Customer Retention?

Simply put, while measurable, customer satisfaction is subjective and experiential. Retention, however, is an objective, observable, and measurable phenomenon. You either retain a customer or you don’t. It’s clear. The satisfaction a customer feels, however, can change due to a real issue with the software or how that customer is being supported, but it can […]

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A Practical Guide to Customer Health Scoring

As part of a series of short [15-minute] demo/webinars to address some of the key topics in Customer Success. We delivered a session entitled … A Practical Guide to Customer Health Scoring … In less than 15 minutes, we reviewed:

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Why (and How) Customer Success Managers Should Segment Their Customer Base

We all know that it is important to segment your customer base in Customer Success… But why? Like all things in business, the ultimate answer is—to generate more revenue. But how?

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