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What are Customer Segments? Customer Segments are groups of customers created in order to apply separate engagement strategies. You’ve heard the term “all customers are equal”, well, that’s just ridiculous. Some are more valuable to you than others and they are all different, be it in their profile, how they consume your solution or what […]

We all know that it is important to segment your customer base in Customer Success… But why? Like all things in business, the ultimate answer is—to generate more revenue. But how?