Customer Success Roundup: 27th April 2018

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Head of Product and CS at Kissmetrics, Derek Skaletsky shares his “7 Reasons You Should Be Quantifying User Engagement“.

Kelly Blum of Gartner declares that customer improvement is the key to account growth in “Position Sales Teams to Grow Accounts Not Just Retain Them“.

The host of the Sales Hacker podcast, Sam Jacobs sits down with Emmanuelle Skala, VP of Customer Success at Toast, to discuss “How to 10x Your Business with Customer Success“.

Emily Hackeling of Front turns to leaders in CX to gather four tips on “How to Master the Sales to Customer Success Handoff“.

The customer experience shouldn’t have to suffer after GDPR (the General Data Protection Regulation) comes into force next month. Just make sure you follow the advice from Nigel Linton of Engage Hub in “Personalising the Customer Experience in the midst of GDPR“.

Kyle Poyar of OpenView looks at the churn problems of the meal kit delivery service Blue Apron in an effort to understand the future of SaaS in “Is This the End of the Subscription Era?“.

Alex from Retently lays out a step-by-step approach for extracting insights from your users at key milestones in their journey in “How to Fit NPS Surveys into Your Customer Lifecycle Emails“.

Over on the Mixpanel blog, they’ve shared some fantastic advice on how they maintain a laser focus on the customer in “Mixpanel Support Wants to Know the Question behind Your Question“.

While this next article centers around building an MVP (Minimum Viable Product), Claire Suellentrop describes some customer-focused processes that can be applied at any stage of a business in “The Exact Customer Research Process We Used for Userlist.io“.

The team at Qualaroo have produced a 7-step guide to keep mobile audiences engaged in “How to Grow & Retain Your Mobile App Users with a Feedback Engine“.