Customer Success Roundup for the 10th January 2020

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Thinkful’s Daniel Jurado goes deep on LTV in “Churn = Happiness: A Customer-Centric Approach To Retention“.

Ky Winborn, Customer Success Operations Specialist at Appcues, lays out “The 4 customer retention metrics you should be measuring now“.

Animalz’ Ryan Law explains “Why Your SaaS Customer Churn Metrics Are Probably Wrong“.

CX experrt Blake Morgan puts “The Case Against A Chief Customer Officer“.

Kustomer’s Chad Horenfeldt describes 3 “Meaningful Engagements: How to Achieve Your Customer’s Outcomes“.

Sales for Startups James Ker-Reid interviews mParticle’s EMEA GM, Karen Gallantry. They discuss “Closing The Gap Between Sales And Customer Success“.