Customer Success Roundup for the 7th January 2022

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Sixteen Ventures’ Lincoln Murphy details the latest definitions at the core of Customer Success in — “Customer Success: Defined (Updated for 2022)“.

On the Forbes blog, Emilia D’Anzica of Growth Molescules details “Five Fundamental Customer Success Metrics Every Employee Should Understand“.

Groove’s Melissa Rosen shares their — “2022 Guide to Customer Feedback (What It Is, How to Get It, and How to Use It)“.

Chris Gaertner from OpenView Partners asks (and answers) — “Does Business Growth Hinge on Customer Success? We Think Yes.“.

Mixpanel’s Daniel Bean digs into customer segmentation with — “The Ultimate Guide to Cohort Analysis: How to Reduce Churn and Strengthen Your Product“.

On the Harvard Business Review’s blog, Lisa Earle McLeod and Elizabeth Lotardo ask — “Have Remote Employees Lost Touch with Customers’ Needs?“.