Email Marketing

Email marketing is marketing commercial communication to existing or potential customers using electronic mail, termed email. Businesses utilize email marketing to send emails that incorporate advertisements, purchases, sales, donations, promotions, and business requests. The intention of email marketing is to increase customer loyalty, customer retention, customers acquisition, create brand awareness, and promote customer relationships between customers, and a company. There are two categories of email marketing, transactional, and direct emails.

Akita SaaS Business Application Directory offers a selection of software from the leaders in email marketing. Akita integrates with your existing email marketing software providing you with a dynamic timeline of customer interactions, intelligent customer alerts, and a prioritized list of at-risk customers. Akita helps your business reduce customer churn, and increase customer retention, and sales so you can keep your customers happy.